Portfolio

I once met a man who said he was a best-selling ghostwriter. Of course, I had to take his word for it. Thankfully I’m allowed to post some of my digital work for all to see (check out Shhhh!). In addition, this print portfolio speaks volumes. Click and the images and see.

Billboards are seen at a distance and as a car drives by. The challenge is to deliver the message quickly and in few words. The mark of a truly creative problem solver, is to think conceptually and beyond written word.
Generally, this category focuses on food and family shots. The landscape was saturated by sameness – until this ad appeared with a unique approach and clear benefit.
High-end furniture store capitalizes on the popularity on the popularity of ‘Housewives of’ TV, so ego-flattering to our target – affluent females in their 40s.
A new product launch that 1) maintained Dairyland’s quality leadership 2) demonstrated the benefit in a way that it could pass a strict approval process 3) stood out dramatically in a category that relies heavily on lifestyle images.
Designed for women’s magazines, this communicates that healthy food isn’t boring (nor is a woman’s imagination!).
Designed for women’s magazines, this communicates that healthy food isn’t boring (nor is a woman’s imagination!).
Rather than talk about “things to do”, we departed from typical tourism advertising by demonstrating activities using visuals and copy that leveraged the emotional response visitors inevitably have to this area’s beauty.
Rather than talk about “things to do”, we departed from typical tourism advertising by demonstrating activities using visuals and copy that leveraged the emotional response visitors inevitably have to this area’s beauty.
SFU’s School of Business offers condensed programs. However, because so much is put into a shorter cycle, the result is that the classes are stringent. This stunning visual made this position clear.
Fringe is one of the world’s most irreverent comedy festivals. The humour used in the print ads reflected the brand character and, in doing so, attracted a like-minded audience.
Fringe is one of the world’s most irreverent comedy festivals. The humour used in the print ads reflected the brand character and, in doing so, attracted a like-minded audience.
Drivers break the rules because they think they drive safely enough. Safety messages are resisted. Yet intersections continue to be deadly.This striking visual is hard to miss as is the message.